It is 2021, and it has never been easier to start a business. Why? Because this is the age of innovation. As progress in digital technology makes all kinds of tasks easier, more and more people can turn their unique ideas into real products. Now, you don’t even need a physical office space to start thinking about setting up a business. This is because the internet allows people to complete all sorts of tasks virtually. So, whether you have to meet an international client or partner up with someone in another city, you can do it online.
This is great because this means nearly everyone has the opportunity to harness their expertise and launch a new product or service. After all, you only need an internet connection to get started. With so many fast and affordable plans available, such as through Spectrum offers, it’s very simple to start a business.
However, running a successful business is not as easy as starting one. Since everyone can now easily implement their business ideas, there is lots of competition all around. So, you have to really stand out. One simple way you can do it is by boosting your search engine rankings. And how can you do that? Here’s the simple answer: use Google My Business.
What is Google My Business?
Google is the most widely used search engine in the world. This means you need to make sure that your business is visible on it. For this, businesses use search engine optimization or SEO. With Google My Business, you can simplify this process.
To get started, you first need to know about Google business listings. Businesses that have Google Business Profiles are visible on Google Maps and Search. Hence, these days, it is very common for people to list their businesses through Google Business Profiles. How can you do that? You simply create a location for your business on Google Maps! Add a name, description, and some photos, and you’re good to go. But it doesn’t just end here. To be able to actually manage your Business Profile, you need a Google My Business account.
Thus, Google My Business is a tool through which you can customize, manage, and edit your Business Profile. This way, you can use it to optimize your business’s search engine rankings. Here’s how you can get started with it.
Read More: How to Start a Business in Australia?
How You Can Set Up an Account
The process to set up a Google My Business account is not complicated. But before you set up your Google My Business account, you must ensure that you have a Business Profile. After that, the process is simple. First, go to google.com/business. When you select the “Manage Now” tab, Google will guide you through the next steps.
These involve signing up for an account for your business. Once your account is created, you need to manually locate your Business Profile on Google Maps. Then, Google will give you the option to “Own This Business” or “Claim This Business.”
After you claim ownership of your business, you can use Google My Business to boost your rankings. Here are some of the more efficient ways you can use it to promote your business.
What You Should Use It For
Add Content to Google Posts Section
Google Posts Section allows you to directly engage with your audience on Google Maps or Search Engine Results Pages (SERPs). You can do this by posting updates about your business, such as upcoming events, product launches, or promotional offers.
Select a Relevant Category
To make sure that users are directed to your business when they search for something, you must select the relevant category that your business fits in. Is it a pet store? A restaurant? A beauty salon? Whatever it is, you can specify it through Google My Business.
Share High-Quality Pictures
For greater engagement and web traffic, you need to put up high-quality photos of your products and services. Google My Business allows you to do that.
Compile Business Reviews
Through Google My Business, you can also monitor and regulate the reviews people leave about your business. This way, you can engage with feedback or address any complaints about your business.