With the ease and availability of taking, editing, and sharing photos across devices and social media, it seems like everyone with a smartphone and internet access calls them a photographer these days. If you’ve read our in-depth guide on how to become a professional photographer, you know that a lot goes into the real realm of the trade, but the ease and scale of self-publishing across the web has made it harder to locate real quality.
Since any internet user can now create and share photo collections with almost no limit, aspiring and professional photographers must use serious marketing and promotional tactics to overcome the contention and effectively showcase themselves and their work by selling their art work like canvas photo prints.
Being a successful photographer today means more than knowing how to build or identify an amazing scene, photograph it, and edit it. It means even more than having the best equipment and years of experience. To truly succeed – and make money – with photography, you will have to work muscles that may not be intuitive to you as an artist: you will also have to become your own advertiser and marketer.
Here are some promotional ideas and tips to help you market your photography business and achieve significant growth that you may not have even thought possible. When it comes to proactive marketing of your photography business, the following points are crucial:
Using Social Media
Image-based Instagram is a photographer’s dream. Post a new photo every day or two, link your IG account to your Facebook and Twitter, and make sure your profile descriptions are short, engaging, and direct. Acknowledge compliments warmly and respond quickly to questions, keeping in mind that most people interested in hiring you will research and be aware of these interactions. Follow and compliment other artists and photographers – but don’t be too insistent that they follow you. Your work will be promoted once the connecting channels have been created. Hashtag freely and wittily, and link your profile to your website and your contact information.
Read More: How You Should be Using Google My Business?
Build An Online Presence
Particularly when it comes to photo marketing, there are many ways to be active online beyond social media to advertise your business. Dive into photography websites frequented by professionals as a way to build your influence and name recognition. This may mean praising the work of others, posting selections of your own best photos, or offering tips on equipment, lighting, digital storage, or other tricks you’ve accumulated. On your own website, be sure to blog frequently. This keeps your Google search rankings high and shows potential customers that you are active, while also positioning you as a knowledgeable expert in your industry. Of course, the online portfolio that shows your work on your website is the key to everything, and it should be highly curated, attractively designed, and linkable from all of your digital platforms.
This is where things get ugly for some people, but trust us – learning the basics of digital advertising techniques as a way to expand your market reach is worth learning, and it will probably prove less complicated than you think. Pay-per-click (PPC) marketing, for example, is a system that allows advertisers to bid on ad placement on “sponsored links” when someone searches for keywords relevant to that business. Every time your website is clicked, you pay a small fee, but ideally, the cumulative benefit of increased customer traffic is worth the investment. Google AdWords is a very popular PPC service that also helps guide you through the process.
Marketing a photography business today involves much more than just taking photos. In a world where more than 52 million images are uploaded daily to Instagram alone, professional Shutterbugs must work creatively to maintain visibility and growth. And don’t forget that the more customers you have, the greater the chances of customer dissatisfaction or accidents, so as your business grows, make sure you’re protected.
Hispanic Profitable Business offers comprehensive, simple and affordable photographers insurance specifically designed for the unexpected scenarios they may encounter. With the right marketing strategies and a solid insurance policy to cover you, the world is your study and the sky is the limit.