You have an amazing product or service. Your website is gorgeous and running smoothly. You are ready for the flood of visits that should be well on their way. Except, they’re not. And that is, well, disappointing. Why is all your hard work to craft an incredible online presence for your enterprise being missed by the masses?
If this is a question you are asking yourself, it is time to invest in a search engine marketing specialist. Whether you bring someone in house, hire a freelancer or a large marketing firm, will depend on several factors. You still aren’t sure? Perhaps you can tackle this on your own? It is possible. However, there are many perks to hiring someone whose sole purpose is getting your website traffic.
Here are 3 reasons hiring a search engine marketing specialist is crucial:
1. You Know Your Business, They Know Internet Marketing
Say your house is having a significant plumbing issue. You could YouTube some videos and attempt to solve the problem yourself but wouldn’t it just be better to hire a plumber? Someone who knows exactly what they are looking at and can give you the peace of mind that the job was done well? It is a similar scenario with digital marketing. An SEM specialist has expert knowledge of online marketing strategies and how to implement them to draw in the clientele you are looking for. They will know that a Google Ad campaign is a better strategy for your business than, say, a display ad on another website– or vice versa.
2. Your Time Is Valuable
You take the time to learn a few things about SEO and SEM and implement a few things here and there. Then, Google changes their algorithm. All that work and it is now outdated. This is frustrating because you just finished it 5 hours ago. You could have been investing your time in a more worthy area of your organisation. Additionally, can your company afford the time and expense it takes to train someone else to tackle these things instead? SEM specialists live in this arena and can anticipate when strategies need to change, keywords need to be retooled, or an ad campaign needs to be initiated or shut down. Hiring someone to watch over these things means you don’t have to, and you can get back to the tasks you are good at that produce results for your brand.
3. You Need Optimisation
Perhaps traffic isn’t bad, but it could be better. Approximately 62% of the world’s population is on the internet daily, and you are seeing barely a fraction of unique visitors to your site, which you could be reaching. You have been doing everything right and don’t know where to go from here. Any SEM specialist worth their salt is going to have a few tools up their sleeve to give your web presence the extra boost it needs. It could be as simple as changing the punctuation in a pay-per-click ad which takes your click-through rate from 80% to 100%. Or maybe an ad campaign needs to be overhauled because a competitor’s campaign is drawing more visitors. These are all things a professional can look at and quickly diagnose.
Internet marketing constantly fluctuates and adapts to new users, new businesses, new trends, and new algorithms. You know focusing on SEM and SEO is important to get your brand the visibility you want, but when the landscape is constantly changing it can be hard to keep up. An SEM specialist is exactly what you need to make your short and long term marketing goals a reality.